Customer Data
Product
Turn anonymous visitors into loyal customers
SAP Customer Data Cloud is the industry`s number one customer data management platform. It helps clients turn unknown online visitors into known, loyal customers by building trusted relationships based on security, transparency and control. It protects the business and turns compliance into a competitive advantage
Offer seamless, personalized B2C engagements
Gain new and loyal customers by securely identifying and engaging them and delivering relevant experiences with SAP Customer Identity and Access Management solutions for B2C.
- Onboard customers quickly with intuitive user registration
- Drive personalized engagements by using social login workflows
- Improve omnichannel strategies with single sign-on, SAML 2.0, and Open ID Connect data federation standards and authentication options
- Bridge data silos and create unified customer profiles to deliver trusted, relevant, and personalized experiences
Optimize B2B value networks
Accelerate time to market, simplify identity lifecycle management, and protect against risks with SAP Customer Identity and Access Management solutions for B2B.
- Speed onboarding and time-to-value with progressive profiling, self-service registration, single sign-on, and delegated administration
- Reduce costs and IT complexity by managing digital identities, consent, authentication, and authorization from a single platform
- Simplify IT administration with business policy-based access control and organizational access management
- Protect against business and regulatory risks by defending sensitive data and intellectual property with dynamic access control
Build trusted customer and partner relationships
Turn data privacy into a market advantage with secure data governance, build trust, and protect your business with SAP Enterprise Consent and Preference Management solutions
- Use customizable, preconfigured workflows to capture customers' consent and preferences at each permission-based touchpoint
- Store versioned consent records for up to seven years in our audit-ready vault
- Empower customers to manage their own experiences through customizable, self-service preference centers
- Ensure that consent and preferences are consistently enforced through centralized, simple, and secure data governance and orchestration